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Unleashing Creative Leaders

Authentic creative leaders know one thing for sure: even a genius thirsts to learn more. To realize next-level potential, Thinkergy’s Genius Journey guides innovation leaders to become innovation greats.

Unbox Your Thinking to Become an Authentic Creative Leader

Most CEOs of the world’s leading corporations agree that creativity is the most important leadership skill in an increasingly complex and ever-changing business environment. At the same time, most have no idea how to develop authentic creative leaders.


"There is a genius in all of us"

– Albert Einstein


The genius in you. The creative leader in you.

What do genius thinkers like Leonardo da Vinci, Johann Wolfgang von Goethe, or Albert Einstein, and creative business leaders such as Thomas Edison, Walt Disney, Steve Jobs or Richard Branson have in common? They are creative top achievers who produce Wow thinking and outstanding, extraordinary results because they think differently and do things differently than the majority of other people.

What if there were a course that teaches you about the success mindsets and cognitive strategies of geniuses and creative leaders? What if there were a program that provides you with exercises to acquire a genius mindset and become an authentic creative leader for the innovation economy? What if you got the secret keys to unlock your full creative potential and realize the genius inside of you? Well, guess what: Thinkergy has created such a method for you. We call it Genius Journey.

What is Genius Journey?

Thinkergy’s Genius Journey is a creative leadership method that we designed to cater to a wider unsatisfied need that we noticed in the leadership development market: The need to create authentic creative leaders. With our Genius Journey method, we send creative leader candidates on a experiential journey to adopt and adapt cognitive strategies of authentic creative leaders and cultivate a genius mindset.

Why Genius Journey now?

In the 2010 Global CEO Study of IBM, most surveyed CEOs of the world’s leading corporations agreed that creativity is the most important leadership skill for the future. Creative leadership helps companies to cope with the increasingly fast, complex, risky and ever-changing business environment of the early 21st century, and to become a leader in the innovation economy. In a related follow-up study, however, IBM also found out that most companies acknowledged that they have no idea on how to develop authentic creative leaders.

“To instill the dexterity and flexibility necessary… companies must move beyond traditional leadership development methods and find ways to inject within their leadership candidates… the cognitive skills to drive creative solutions. The learning initiatives that enable this objective must be at least as creative as the leaders they seek to foster,” write the authors of IBM’s 2010 Global CEO Study. Genius Journey is Thinkergy’s response to this call for a truly creative learning format for creative leadership development.


How does the Genius Journey Method work in general?

Genius Journey is a creative leader development method that transforms a normal (business) person into an authentic creative (business) leader, and allows everyday people to realize their inner genius potential. Achieving such a transformation is not a sudden shift or an easy quick fix, but rather a gradual, evolutionary process. In other words, creative leader candidates evolve by gradually expanding their consciousness to the higher levels of genius.

The Genius Journey Method distinguishes 8 Levels of Genius. Currently, the mind of every creative leader candidate is on one of these eight levels, and typically it’s on one of the lower levels. The 8 Levels of Genius is one of two core methodological concepts that are key to Thinkergy’s creative leader development method. The other one is the journey-aspect in the Genius Journey.

Genius Journey has 10 destination stops that all creative leader candidates travel to on their journey:

At each destination stop, we introduce the candidates to a limiting mindset or cognitive strategy (“STOP factor”) that stops them from realizing their inherent genius potential, that squarely keeps them trapped in-the-box, that makes them think and act in conventional ways.

At each destination, they also learn about the corresponding “START factor”, i.e., an empowering alternative mindset and cognitive strategy practiced by geniuses and authentic creative leaders. In other words, the candidates learn how to think and act like a genius by gaining control over their STOP factor and instead beginning to cultivate the corresponding START factor.

This means that for each positive genius factor that is conducive for creativity, there is an antagonistic negative opponent that blocks your creative flow and keeps you squarely thinking inside-the-box.

Once the creative leader candidates shifts all factors on a genius level from STOP to START, they acquire a higher level of consciousness and move up to a higher level of genius and success potential.

"The Genius Journey is another aspect of Dr. D’s armory of well-balanced assessment and developmental procedures, it is the heart of the matter."

– Robert Bluett Founder & CEO of People Plus Systems

Genius Journey Benefits

What good does the Genius Journey do for you?


People follow leaders who walk their talk, who practice what they preach, who lead by examples. If you want to become an authentic creative leader at the top of a business in the innovation economy, you must get out-of-the-box. You must build-up and flex your creative muscles. You must contribute wow ideas. We show you how.

According to Albert Einstein, who was undoubtedly a genius, “There is a genius in all of us.” Do you agree? Are you a genius? If you agree, what’s your genius? And if you don’t agree, how do you dare to challenge the genius mindset of the great Albert Einstein? You must be a genius to do this, don’t you think? Well, whatever your answer: while traveling the genius journey, get ready to realize your genius.

Entrepreneurs are the people in business who start things, who spot opportunities in problems, who dare to take risks, who not only talk but do, who flexibly and creatively respond to changes on the way, and who persist on their way in the face of temporary setbacks. In the innovation economy, successful business leaders must evolve from a bureaucratic or managerial mindset to an entrepreneurship mindset. As the futurist John Naisbitt noted: “We are shifting from a managerial into an entrepreneurial society.”

One things for sure: All creative business leaders, legendary geniuses and famed top achievers love what they do. They are passionate about their work and relish putting in long hours enjoying what they do. And many have a sense of purpose of why they’re here and do what they’re doing. How about you?

Every creative professionals knows that every now and then, your creativity is blocked. When your creative flow is blocked, your ideas lack creative spark and turn from wow ideas to boo ideas. What can you do to unblock your creative blocks? How can you get back into flow? By traveling the genius journey, you learn to notice the factors that stop your creative flow, and learn how to unblock the blocks to let your creativity flow again.

All big breakthrough ideas tend to have something in common: They are the result of an Eureka moment, when all of a sudden a flash of pure creative insight enlightens a problem and the perfect solution emerges with crystal clarity. You must understand the process of incubation to get breakthrough ideas — and the Genius Journey’s ultimate aim is to set you up to experience Eureka moments.

Who is the Genius Journey for?

Everyone who wants to cultivate a genius mindset and/or become a creative leader in times of the innovation economy is ready for the Genius Journey.


We offer our clients three delivery routes to discover your genius, each one catering to different client needs and budgets. Which of our three Genius Journey Solutions looks right for you?

Genius Journey Training

A popular entry point towards the Genius Journey is booking one of our creative leadership training courses.

Learn more

Genius Journey Projects

Are you ready to become an authentic creative leader, and are willing to commit time, effort and discipline to develop a genius mindset?

Learn more

Genius Journey Licensing

Are you interested in helping us creating more authentic creative leaders for the innovation economy?

Contact us


Building-Up a Growth Mindset

In 2015, Bayer Thai approached Thinkergy to empower and inspire a group of Southeast Asian senior managers of its Polycarbonates business units during a 1-day training session that was part of regional management offsite.