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X-IDEA Projects

Get Wow ideas now for your innovation challenge

Do innovation now with the Know-How of Wow

Whatever innovation project you want to pursue —whether you seek to develop better new products, create a range of new services, stage a memorable customer experience, clean-up a bugged process, design a strong brand, create a compelling image or promotion campaign, come up with a new business model or design a strategic road map with actions for sustainable future growth—book a X-IDEA Project, and we and our creative tool kit enable you to innovate and quickly get systematic innovation results.



Produce Wow Ideas for your innovation challenge

X-IDEA Projects

Whatever your innovation challenge you want to tackle in a X-IDEA Innovation Project: We are ready to rise to the challenge together with you (and chances are that we have already worked on a similar case before in one of the 150+ innovation projects over the years.

What’s it all about?

In a X-IDEA Innovation Project, we work with 2-3 innovation project teams (and if you like, even more) you for typically 3-5 intensive workshop days (that may be split into two parts separated by an immersion phase to source additional research and evidence) on your innovation project case to reliably produce Wow ideas. 

Thinkergy’s X-IDEA Innovation Guides walk the teams stage-by-stage and step-by-step through the X-IDEA Innovation Method, thereby applying 2-3 dozens of handpicked X-IDEA Tools that fit the nature of the innovation case and help the teams to produce insights, ideas and meaningful top idea concepts.

What do you get?

You will get an individualized X-IDEA Innovation Project Design uniquely tailored to your project case and challenge along with facilitation from a X-IDEA Innovation Project Team.

X-IDEA Usage

X-IDEA is designed to produce meaningful innovation results for the full spectrum of modern-day innovation types.


Do you want to set-up a new process from the scratch? Or do you want to fix a bugged, bloated process that causes errors, delays and money? X-IDEA enable you to (re-) design lean, fast and effective processes for your business.


Designing meaningful innovative products —or significantly improving on features of existing products— is what great Product Innovation is all about. X-IDEA caters to all types of products — FMCG, high-tech, food & beverage, industrial, just to name a few.


Many 21st century economies are driven by businesses in the service sector. Service innovation focuses on improving the services offered by a firm, be it in creating brand-new services or taking the quality of existing services to a whole new level.


How can you stage memorable, personal, sensory appealing experiences for your priority customers? How can you create special moments that live on in consumers’ minds and want them to come back to you? Design ideas to boost the experience of those who enjoy your value offerings.


Every major problem or need of a wider consumer segment or of one of your premium client is always an opportunity for you to surprise them with an innovative solution. X-IDEA Solution Design Projects show you how to turn problems into profitable growth opportunities.


Network Innovation Projects aim to provide you ideas for the challenge: How may we use virtual and real networks and partners to leverage the value deliverables that we offer to the market, and multiply our revenues and profits?


How else might we get paid for the value deliverables that we offer? Resolve this challenge in a Business Model Innovation Project and journey stage by stage through X-IDEA to generate ideas on how to creatively monetize your value offerings.


Surprising, witty or clever promotion or advertising campaign make great products, services or brands even more intriguing. X-IDEA Promotion Design Projects create buying desire or inspire people to follow through on a desired course of action.


A great product gets even more valuable if it is wrapped in an appealing packaging. X-IDEA helps firms not only to design Wow products, but also to come up with unique, sensory pleasurable packagings.


Surprising, witty or clever promotion or advertising campaign make great products, services or brands even more intriguing. X-IDEA Promotion Design Projects create buying desire or inspire people to follow through on a desired course of action.


Strong brands enjoy higher margins as customers are willing to pay more for well-branded goods and services. Build-up brand equity by using X-IDEA to (re-)design emotionally intriguing brands for your company and its products or services.


Last but not least, X-IDEA is also ideally suited for social innovation projects — be it creating solutions to right a wrong or to prevent the end of something good, or helping a NGO to resolve an important challenge.

Other solutions

Is Genius Journey Training not the solution for you? We offer our clients three delivery routes to our innovation culture transformation know-how, each one catering to different client needs and budgets.

X-IDEA Training

The most common entry point to X-IDEA is booking one of our highly energetic X-IDEA Training Courses to train key members of your company or organization in the Know-How of Wow.

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X-IDEA Licensing

For large or multinational corporations with more comprehensive and regular innovation needs, the best way to get repeated innovation results may well be to insource our X-IDEA expertise.

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