Tag Archives: creativity tools

How ideas evolve in innovation

The typology of ideas, or how ideas are made

An idea is an idea, isn’t it? Well, ideas have more nuances than meet the eye at first glance. When businesspeople aim at producing new ideas for a challenge they face in their business, say developing a new product, they often talk about ideas in an undifferentiated fashion. In reality, ideas come in many different facades […]

Innovation fatigue

Do you suffer from innovation fatigue?

While attending the ISPIM Asia-Pacific Innovation Forum 2014 in Singapore a few weeks ago, I participated in a roundtable discussion with the intriguing title: “Are executives suffering from innovation fatigue? What can be done to enhance the effectiveness of innovation workshops?” “Innovation fatigue? We’re in the innovation economy. And how can one ever get tired […]

IPO model of systematic innovation

The Input-Process-Output model of systematic innovation

All systems can be understood using an input-process-output (IPO) model, and the system we call “innovation” is no exception. This model is likely familiar to you from information technology and manufacturing — let’s see how it can help in systematic innovation. IPO in systematic innovation Your innovation projects will more reliably produce good results when […]

Secrets of Idea Development

The well-kept secrets of idea development

In the last column, we discussed the five levels of creativity (and the related types of creativity tools) necessary to produce outstanding innovation. One of those levels is Idea Development. Unfortunately, few people know that this level even exists, and even fewer know how to master it. Why? The inner workings of Idea Development have […]

Levels of creativity

Playing on all five levels of creativity

How do you produce ideas when you need them? How many different levels of creativity do you use when doing this? There are five levels of creativity —with different types of creativity tools— that you should pass through when working on a project: idea preparation, idea generation, idea development, idea enhancement, and idea activation. Level […]