Tag Archives: design thinking

Innovation Process Methods V369

Understanding the inner workings of innovation methods

Have you ever wondered what an innovation process method is? And what it’s good for? And how it works? Today, let’s answer these questions and find out what innovation methods are good for and all have in common. Setting the scene: What if you were assigned to lead a new innovation project to develop a […]

Tools for Creative Process Stage Ideation + Development

Why using one creative process stage leads to dull ideas

When you “brainstorm” for ideas with a team, do you typically deliver conventional ideas that —if you’re honest— you could have got without dedicating extra time? Well, the reason you ended up with these ordinary low-hanging fruits doesn’t mean that you and your teammates are not creative. Rather, it means that you used an ineffective […]