Tag Archives: Ideation

Tools for Creative Process Stage Ideation + Development

Why using one creative process stage leads to dull ideas

When you “brainstorm” for ideas with a team, do you typically deliver conventional ideas that —if you’re honest— you could have got without dedicating extra time? Well, the reason you ended up with these ordinary low-hanging fruits doesn’t mean that you and your teammates are not creative. Rather, it means that you used an ineffective […]

Innovators and marketers

The marketer’s vs. the innovator’s approach to innovation

“Business has only two functions — marketing and innovation”, said Peter Drucker, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary. Although my company’s innovation […]

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How ideas evolve in innovation

The typology of ideas, or how ideas are made

An idea is an idea, isn’t it? Well, ideas have more nuances than meet the eye at first glance. When businesspeople aim at producing new ideas for a challenge they face in their business, say developing a new product, they often talk about ideas in an undifferentiated fashion. In reality, ideas come in many different facades […]

Year of the Sheep

Creativity in the Year of the Sheep

Kung Hai Fat Choy, Happy Chinese New Year! Today is the start of the Year of the Sheep — or maybe of the Goat, or of the Ram. A ram is just a male sheep, but goats are as different from sheep as lions are from tigers. Goats have beards while sheep have manes. Sheep […]

Secrets of Idea Development

The well-kept secrets of idea development

In the last column, we discussed the five levels of creativity (and the related types of creativity tools) necessary to produce outstanding innovation. One of those levels is Idea Development. Unfortunately, few people know that this level even exists, and even fewer know how to master it. Why? The inner workings of Idea Development have […]

Levels of creativity

Playing on all five levels of creativity

How do you produce ideas when you need them? How many different levels of creativity do you use when doing this? There are five levels of creativity —with different types of creativity tools— that you should pass through when working on a project: idea preparation, idea generation, idea development, idea enhancement, and idea activation. Level […]

Eureka

Getting to eureka

Have you ever experienced a eureka moment in your life? Well, I was lucky to have experienced two, which inspired me to find out more about the process that led me to this experience. Here is the story of my first eureka — and what it may mean for realizing the genius in you.