Tag Archives: innovation project

gigo-principle-of-innovation-1

Escaping the GIGO principle of innovation

Last week, I began planning a comprehensive innovation project with a client. This project is of a high importance for this Multinational Corporation, which is seeking for new applications in new industries for a highly profitable product that is now locked into one industry and one application niche. The first challenge in this complex innovation project, I […]

Stripping innovation down

Stripping innovation down to its essential core

Confucius said: “Life is really simple, but we insist on making it complicated.” Have you ever realized that succeeding in business in general and innovation in particular is just about three things? Today, let’s take a few steps back and look at business and innovation in the most simple, essential way. Let’s begin stripping innovation […]

Innovation Project Dos and Don’ts

Dos and Don’ts for a successful innovation project

At the beginning of a new year, many businesses consider doing innovation initiatives to refresh their products and services, or the ways they promote and deliver them. Planning and successfully running an innovation project is both a science and an art. Today, I share with you eight dos and don’ts of conducting a successful innovation project. Beware of the […]

Innovators and marketers

The marketer’s vs. the innovator’s approach to innovation

“Business has only two functions — marketing and innovation”, said Peter Drucker, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary. Although my company’s innovation […]

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Innovation fatigue

Do you suffer from innovation fatigue?

While attending the ISPIM Asia-Pacific Innovation Forum 2014 in Singapore a few weeks ago, I participated in a roundtable discussion with the intriguing title: “Are executives suffering from innovation fatigue? What can be done to enhance the effectiveness of innovation workshops?” “Innovation fatigue? We’re in the innovation economy. And how can one ever get tired […]

Creative Brief

How to write a good creative brief

If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when they receive one at all. The briefs they get are often misleading, self-contradictory, and useless. Without a good brief, these people cannot do their best work for you. How can you […]