Tag Archives: product innovation

Innovation Types Game Rules 1

The ten rules of the innovation types game (Part 1)

When companies pursued innovation in the past, they typically worked on one of two innovation types: product innovation (also called new product development) and process innovation. Over the last two decades, however, a compendium of modern innovation types has emerged that allow companies to play the innovation game in many new ways. But as with any […]

Playing on all levels of business creativity

Playing on all levels of business creativity

“There are two types of creativity: the creativity of making zero to one, and the creativity of making one to a thousand,” noted Kazuhiko Nishi, a pioneering software entrepreneur who joined Microsoft in its early days and later became a leader of the ASCII Corporation. Mr. Nishi is right that in business, we can clearly […]