Tag Archives: systematic innovation method

Playing on all levels of business creativity

Playing on all levels of business creativity

“There are two types of creativity: the creativity of making zero to one, and the creativity of making one to a thousand,” noted Kazuhiko Nishi, a pioneering software entrepreneur who joined Microsoft in its early days and later became a leader of the ASCII Corporation. Mr. Nishi is right that in business, we can clearly […]

Innovate with a human touch

How to innovate with a human touch

What is the smallest common denominator that you, I and all other readers of this article have in common? We’re human. Being human means that we all share a set of human wants and need, values and emotions that represent the essence of humanness. Let’s discuss how we may create more meaningful innovations by playing […]

The dark side of innovation

Don’t be afraid of the dark side of innovation

Creativity and innovation is not only my profession, but also my passion. In particular, I love thinking about new and better ways for people to systematically and reliably produce better ideas and innovation results. Unfortunately, my quest to create more effective innovation methods and thinking tools made me realize a related dilemma: What if someone […]

Year of the Sheep

Creativity in the Year of the Sheep

Kung Hai Fat Choy, Happy Chinese New Year! Today is the start of the Year of the Sheep — or maybe of the Goat, or of the Ram. A ram is just a male sheep, but goats are as different from sheep as lions are from tigers. Goats have beards while sheep have manes. Sheep […]

Innovation fatigue

Do you suffer from innovation fatigue?

While attending the ISPIM Asia-Pacific Innovation Forum 2014 in Singapore a few weeks ago, I participated in a roundtable discussion with the intriguing title: “Are executives suffering from innovation fatigue? What can be done to enhance the effectiveness of innovation workshops?” “Innovation fatigue? We’re in the innovation economy. And how can one ever get tired […]


Archetypes and your brand

Have you ever noticed that people you meet remind you of others you have known? That character types recur in myth and the narrative arts? These character classes are called archetypes, and you can use them to learn about yourself, and about your brand. Archetypes are patterns of behavior, symbols or motifs that repeatedly appear. […]

Loss aversion

Fear of losing may be why you’re not winning

In the decision-making course I teach to graduate students in business, I introduce them to prospect theory and the related cognitive biases. One of these biases, loss aversion, helps explain why many individuals and organizations are unable to realize their full innovation potential. Prospect theory and loss aversion In their 1979 paper Prospect theory, the […]

Customer Experience

Escaping the commodity trap through customer experience design

Have you noticed that your profit margins are dropping? Is competitive pressure transforming your once-unique products and services into commodities? What can you do about this? General Electric’s CEO Jeffrey R. Immelt said, “Managing innovation better may be the only way out of the abyss called commodity hell.” Looking at the many different ways to […]

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Brazil World Cup 2014

Winning the innovation game is like winning the World Cup

On Sunday, the final of the 2014 FIFA World Cup in Brazil was played. A month of dramatic matches and great performances showed us what it takes to succeed on football’s greatest stage. And the lessons learned there can help us succeed in business generally, and in innovation specifically. Lesson 1: Play in a well-structured, […]

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Bridging the efficiency-creativity divide

Building a functional bridge over the efficiency-creativity divide

In my last column, I showed that humanity has entered a new era, the age of creation intensification. Thriving in this new innovation economy requires that organizations become more innovative, and many companies wonder: How to become innovative? Unfortunately, many companies find it difficult to support innovation. Why is this? In addition to changes in […]

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