TIPS Dimensions


We developed our innovation profiling method TIPS based on the idea that people naturally orient themselves towards one or more of 4 basic dimensions. These four dimensions also gave TIPS its name:

  • T – Theories & knowledge;
  • I – Ideas;
  • P – People;
  • S – Systems & processes.

But what does it your basic orientation to one of the four TIPS dimension indicate about your cognitive preferences? How does each TIPS dimension differ with regards to one’s preferred thinking style and life style as well as one’s lifestyle preference?


People who orient themselves towards theories tend to be rational, abstract big picture thinkers who love to learn and know more about the true nature of things. They are very precise and prefer to work alone on an interesting intellectual challenge. Theory-driven people logically deduct conclusions based on facts and abstract thought and by following a step-by-step approach. They feel comfortable dealing with numbers and compute accurate results.


The people who are driven by ideas are typically very intuitive and imaginative creative thinkers who are full of ideas. They love to focus on the future and the big picture and are good at discerning trends and patterns. This holistic perspective enables these idea-people to synthesize solutions by employing a fluid, radiant style of thinking that is more based on guesses, approximations and hunches than on facts. They are experimental and inventive and don’t mind taking risks to activate an idea that they love.


People who have a thing with systems and processes tend to be very hands-on people who are grounded in reality. Typically, they are very neat, organized and systematic, and likewise enjoy bringing more structure and order to the world with the help of rules, efficient processes, and reliable systems. These orderly people tend to plan all the details before they take action, and then plod through their plann following a sequential step-by-step work style until they achieve the desired outcomes and results.


People who orient themselves towards other people tend to be friendly, talkative people who always like to work and spend time with other people. These highly interpersonal people are very social and able to compromise and adapt to a group to which they loyally belong. They are spontaneous and very emotional and always pay attention to how they feel and how everyone else affected by an issue feels. Hence, they come across as “touchy-feely”.