Category: X-IDEA | Page 5

As a kid, did you ever take apart a toy to see what’s inside? Or as an adult, have you ever taken apart an electronic gadget –or maybe even your car- to understand the inner workings of its different parts?…

Innovation Innovation Method X-IDEA

Turning Critics into Allies with Rapid Prototyping

Detlef ReisSeptember 12, 2016

Want to know one of the success secrets of global innovation leaders such as Google or Apple? They all heavily use a technique known as rapid prototyping. “We make a lot of models and prototypes, and we go back and…

Innovation Innovation Method X-IDEA

Business model innovation: It’s all about the money

Detlef ReisJuly 21, 2016

Last month, I presented a research paper at the International Society of Professional Innovation Management’s Innovation Conference in Porto, Portugal. When looking at recent trends in innovation research, I discerned one popular topic at this year’s ISPIM conference: business model…

Innovation Method Research X-IDEA

Why using one creative process stage leads to dull ideas

Detlef ReisMay 26, 2016

When you “brainstorm” for ideas with a team, do you typically deliver conventional ideas that —if you’re honest— you could have got without dedicating extra time? Well, the reason you ended up with these ordinary low-hanging fruits doesn’t mean that…

Creativity Innovation Method X-IDEA

Mastering the Art of Ideation

Detlef ReisMay 18, 2016

“How can I get better ideas for a problem that I face?” is a question I am often asked these days. First of all, remember that generating ideas with the help of creativity tools is just one part of the…

Creativity Innovation Method X-IDEA

Brainstorming: the good, the bad and the ugly

Detlef ReisJune 7, 2007

Whenever a business or a work team needs some ideas, someone in the group invariably suggests: "Okay, let's brainstorm for ideas then." Brainstorming is arguably the most widely used creativity technique ever since Alex Osborn introduced the tool in his…

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