The Innovation Culture Transformation Method
How do you generate a lasting culture of innovation? Thinkergy created CooL to reveal what an organization already has and what’s needed, for extensive long-term cultivation of innovative thinking.
Why Cool Creativity UnLimited?
In times of the innovation economy, many companies realize that they need a creative change to survive and avoid creative destruction. It’s innovate or die. They realize that they need to become an innovation leader in their industry to thrive in the innovation economy and achieve sustainable revenue and profit growth.
Lead innovation from the top to make your company into an Innovation Leader
Innovation leadership starts at the top. It starts with the CEO or most senior business leader and extends to the senior leadership team. To lead innovation in your firm, first become innovation leaders yourselves.
Demonstrate real commitment to innovation
Many companies are talking the innovation talk, but comparatively few companies are walking their innovation talk by being prepared to make the crucial commitments for building a culture of innovation. Are you really ready to commit time, money & efforts to innovation?
Promote collaboration & communication
Innovation is a team sport. It tends to thrive when people freely collaborate and communicate with each other to pursue joint innovation challenges and achieve shared innovation goals. So collaborate and communicate more to get more innovative ideas.
Build an innovation-focused culture
Building a culture of innovation is the primary goal of a CooL change. It is the motor of organizational innovation that helps you churn out innovation after innovation. But creative cultures develop only in firms with authentic creative leaders who are committed to innovation and encourage collaboration.
Adjust your company’s structure, processes and systems
Last but not least, innovation transformation also requires you to your firm’s structure, processes and systems fit to your desired new innovation culture. Address those structural aspects that limit an stifle your new creative culture.
Notice an urgent desire, pain or challenge that gives the impetus for innovation transformation. What’s the “Aha” or —more likely— “Ouch!” that makes you want to change?
Do an innovation audit to find out what’s wrong.
Align the leadership team behind the goal to re-build a creative company and creating a culture of innovation. Moreover, start developing authentic creative leaders.
Secure senior leadership commitment of time, money and efforts before starting the main innovation transformation project.
Promote and intensify collaboration and communication inside and outside the firm.
Start building momentum for a creative culture change.
Evolve a full-fledged creative culture and adapt internal structures, processes and systems to fit to your new organizational focus on creativity and innovation in business.
Introduce innovation initiatives and more changes to anchor the new innovation culture in your firm.