WHAT is CooL UnLimited and WHO is it for?

  • Another quote by Jospeph Schumpeter

    The opening of new markets, foreign or domestic, and the organizational development from the craft shop and factory to such concerns as U.S. Steel illustrate the same process of industrial mutation – if I may use that biological term – that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism. It is what capitalism consists in and every capitalistic concern has got to live in.  – Joseph Schumpeter

  • Why do many organizations need a CooL change now?

    If noone likes change and wants to change, why do many organizations need a CooL change now? The highly dynamic business environment at the beginning of the 21st century is characterized by accelerating speed, exponential change, increasing complexity, mounting risks and lot’s of surprises. Evolutionary theory suggests that in order to survive and thrive in a dynamically changing environment, you need to change, too, or face the risk of becoming extinct and perish and being replaced by new, more agile competitors. Nearly a hundred years ago, the Austrian economist Joseph Schumpeter coined the term “creative destruction” for this competitive threat.

    In essence, it’s the fear of “creative destruction” that gives companies a wake-up call for action, the vital change impetus to get out of their comfort zone and aim for an innovation transformation and to re-build a creative company.

    Below, we summarize some archetypes of companies that we have identified of greatly benefiting from CooL – Creativity UnLimited. This list of example companies is exemplary and fictitious only, and your company may show other indications — or maybe a combination of several situational factors that make you consider going for a CooL change and an innovation transformation for your company.


Companies greatly benefiting from CooL

Who is CooL UnLimited for?

Me Too Limited

Me Too Limited: Move from Copycat to CooL

Me Too Limited is a typical representative of an endangered species.
Behemoth Inc

Behemoth Inc.: Start a new creative cycle

A large listed corporation with slowly declining revenue trend who needs to reinvent itself and start a new creative cycle through both renovations and game-changing innovations.
Expand international creatively

Internationalize Plc.: Expand into other countries creatively

A locally listed bluechip company that is internationalizing into other countries and regions and needs to infuse more creativity to respond to local consumer preferences and market specifics.
Refocus and modernize a family biz

New Generation Ltd.: Refocus and modernize a family biz

A family business in succession, where the incoming generation wants to reposition the family business for future growth and change the culture from copycat to CooL.
Find your lost creative mojo

Creative Agency Limited: Find your lost creative mojo

Creative Agency Limited: Find your lost creative mojo.
Reinfuse creative initiative and customer focus

Stiffled Ltd.: Reinfuse creative initiative and customer focus

Stiffled Ltd.: Reinfuse creative initiative and customer focus
Allow us to introduce Cool

CooL Creativity UnLimited

Do you want to build a creative company?

Do you want to build a creative company?

Do you want to boost organizational innovation?

Does your company wonder on how to become innovative?

If your answer to any of these questions is YES, then: Welcome to CooL – Creativity UnLimited, Thinkergy’s proprietary innovation transformation method that we created to help companies to develop an innovation culture and to build a creative company.

CooL gives you innovation audit and diagnosis tools to understand the obstacles of organizational innovation in your firm, and then provides you with a robust stage model plus a set of individualized action ideas and innovation measures to successfully accomplish a CooL change.

CooL – Creativity UnLimited - Learn More...

Talking innovation is easy. Walking your innovation talk is difficult — particularly when it comes to organizational innovation. Although many companies list ‘innovation’ as one of their corporate values in times of the innovation economy, few companies have managed to build a creative culture, a sustainable innovation culture that encourages their people to think, suggest, and take initiative on their ideas.

Why is this important? Innovation always starts with ideas. It starts with ideas that come out of individual heads. But does your corporate culture encourage your staff to put an idea out in the open, or does it rather kill ideas? Does it encourage people to take initiative on their promising ideas, or does it penalize initiative and failure?

If you want to promote innovation in your company, you surely should boost the creativity of your workforce through quality creativity and innovation training. But more importantly, you must create an innovation culture that encourages people to come up with ideas, to talk about their ideas, to take initiative on their ideas even in the face of possible failure, to collaborate across teams and units on their ideas, in order to turn ideas into tangible innovation. In other words, you must start building an innovation culture. But how exactly can you do this?

To help you creating a culture of innovation, Thinkergy created CooL – Creativity UnLimited. Our proprietary innovation transformation method is designed to show companies how to become innovative, and helps firms to develop an innovation culture and to build a creative company.

Grounded in the literature on organizational innovation and organizational change (i.e., books, research papers and studies, and case studies on innovation leaders), our CooL innovation transformation method provides you with a framework to reliably guide companies towards creating a culture of innovation:

CooL caters to the complex intricacies of organizational innovation by focusing on five main dimensions — leadership, commitment, collaboration and communication, culture and structure.

Related to these five dimensions, CooL tracks over fifty organizational innovation factors in an innovation audit. This shows you for each factor the gap between where you are now and where you would like to be in future.
Last but not least, CooL provides you with vast repertoire of concrete action ideas on how to turn each factor around and close the identified gap between your current innovation-hostile state and your desired innovation-friendly future state of a creative culture.

But the best thing about CooL is that it is not only follows a highly structured approach grounded in theory and research, but turns organizational innovation change into a playful, positive and energizing exercise. With our CooL Innovation Game and other methodological features, we make the CooL change easy and fun for your workforce.

Are you ready to creating a culture of innovation in your firm? Do you want to build a creative company that is ready to become one of the innovation leaders in the innovation economy? When is now the best time to begin unleashing your company’s powers of innovation?