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TIPS: Cognitive Profiling & Personality Assessment for the 21st Century

Discover your TIPS profile and your natural path to business & innovation success. Recognize your preferred styles to think, work, live, interact and innovate. Understand how to apply your talents to perform easily, effortlessly & enjoyably.

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Watch the TIPS Introduction Video

Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.–ALBERT EINSTEIN

The TIPS Map

TIPS spans a profiling map using the four base orientations as pillars and the four TIPS styles as an overlaying map with a coordinate system.The TIPS profiling map gives room for the 11 TIPS innovator profiles, and allows for making further distinctions based on the degree of profile expression (TIPS profile levels) and —for dual profiles— the side-orientation.

The TIPS Map

11 Innovator Profiles

TIPS is based on a fundamental insight: Everyone can contribute to the business and innovation efforts of a firm,
albeit in very different ways, based on one’s preferred thinking style and work style.
Take a look at the brief description of the essential
nature of each TIPS profile:

The Theorist avatar
The Theorist

Life is all about...
knowledge, evidence and truth.

The Ideator
The Ideator

Life is all about...
ideas, innovation and change

The Theorist avatar
The Partner

Life is all about...
people and relationships

the systemaizer
The Systematizer

Life is all about...
system, order and control

the conceptualizer profile tips
The Conceptualizer

Life is all about... the knowledge based
creation of concepts.

the promoter profile tips
The Promoter

Life is all about...
spreading the word.

the organizer profile tips
The Organizer

Life is all about...
organization, service and care.

the technocrat profile tips
The Technocrat

Life is all about...
the practical implementation of knowledge

the coach tips profile
The Coach

Life is all about... the development
of human potential.

the experimenter profile tips
The Experimenter

Life is all about... systematically
improving ideas.

the all rounder tips profile
The All rounder

Life is all about... keeping all
ball up in the air.

“Already read through the TIPS result, I really like it. Actually, I've just bought personality analysis pack from 16Personality (INFJ advocate), but TIPS can provide me with a more interesting and deeper analysis about my creativity style. When I read my TIPS report, it’s like having someone really understand me and who I am, especially the "Assets & Liabilities" summary!“

Testimonial Authors Image
CHANIN TANGSANAKUN
Founder & CEO, Quizzbizz
Hong Kong & Thailand

“Every now and then I come across an assessment that fills a definite need and does it extremely well. TIPS is just one of these.“

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ROBERT BLUETT
Founder & CEO, People Plus Systems
USA & Thailand

“Participating in a TIPS innovation profiling workshop was an outstanding experience. The TIPS profiling allowed me to understand more about my personal skills and my ability to work successfully with others.“

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MAIK FUELLMANN
Founder & CEO, Quizzbizz
Hong Kong & Thailand

“TIPS stands out in two important ways: First, it precisely identifies each persons inherent strengths in a way that is understandable and meaningful. Second, it enables individuals to quickly understand areas where they are likely to provide the most value to an innovation program. For companies, TIPS enables leaders to select the best possible team for specific innovation stages, which can have an immediate impact on the organization. I can’t recommend this enough!“

Testimonial Authors Image
GRANT WOOD
CEO, KNotion Labs
Minneapolis, USA

“TIPS helped us to better understand what people we have on the team now, how to realign some of our talents to cater to their strengths and cognitive styles, and to identify critical people delivery gaps that we need to deliver on our regional growth strategy. At my last company, we had used HBDI, another cognitive profiling tool that I also like. However, I believe that in comparison, TIPS has more concrete applications for business and innovation. which makes it easier for managers to use the tool to produce results.“

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JUDY ZIMMER
Executive Coach, Personal Branding Expert & Speaker
Minneapolis, USA

“Working with the public, on a daily basis, providing products and services, has really allowed me to maximize my TIPS training. Not only is my approach with my co-workers more thoughtful and empathetic, but how I communicate with vendors and clients has also developed.“

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MICHELLE HAVENS
Strategist & Entrepreneur
Minneapolis, USA

“TIPS helped us to better understand what people we have on the team now, how to realign some of our talents to cater to their strengths and cognitive styles, and to identify critical people delivery gaps that we need to deliver on our regional growth strategy. At my last company, we had used HBDI, another cognitive profiling tool that I also like. However, I believe that in comparison, TIPS has more concrete applications for business and innovation. which makes it easier for managers to use the tool to produce results.“

Testimonial Authors Image
PATRICK LOORAM
COO, Brand Connect Asia Pacific
Singapore

“TIPS innovation profiling is the assessment tool that I've found my clients responded to best. I like using it because it identifies our unique capabilities including our thinking style and work style. It's a fabulous tool in creating self-awareness and a top-performer profile.“

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PLOYNITCHA JARUHIRUNSAKUL
TRIS Academy of Management
Thailand

“I believe that the price/performance ratio is really great compared to other similar tools. I also think the overall impression is young, fresh, cool, motivating and —the most important part— right and serious. Absolutely well done!“

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ANDREAS BERTAGGIA
Vice President, Head of Global Supply Chain Management Bossard Group
Switzerland

“ Looking at the TIPS results was like a personal "epiphany." All of a sudden, I became consciously aware of who I am and what I am made for. Moreover, after answering the guiding questions in the TIPS report, I realized that I want to make a drastic change in my career.As an Ideator, I ultimately trust my gut and believe in great ideas and concepts. TIPS is one of them. It can unfold people’s true potential —individually and within a team— by letting everyone work in harmony with their true selves and talents.“

Testimonial Authors Image
BEATRICE GOSERT
Digital Nomad
Driven Spirit, Creative Soul & Yoga Teacher worldwide
Swipe <<left-right>>
TIPS 4 Bases

TIPS 4 Bases

People
System

4 Styles

What is your preferred style to live, interact, work, and think?

What is your preferred style to live, interact, work, and think?

Thinking Style

Figure vs. Fantasy tracks if people are more left-brain or right brain directed thinkers. This preference helps to identify who are the analytical number crunchers and who are the creative dreamers.
Work Style

Work Style

Brain vs. Brawn checks if people are abstract conceptual thinkers or practical doers. This preference helps to understand why in most firms, the doers and the thinkers tend to rise to the top of the hierarchy.
Interaction Style

Interaction Style

Fact vs. Feeling expresses if people prefer to decide on rational judgement and facts or based on their feelings and emotions. This preference helps to explain why some people cannot interact and communicate well with each other.
tips Lifestyle

Lifestyle

Form vs. Flow captures if people prefer to live in a highly structured, well-organized world or prefer things to be more flexible, changing and fluidly evolving. It is the most important preference to explain differences in people’s innovation styles.

Thinkergy Innovation Profiling System

Everyone has potential to shine, but finding where & how one’s strengths best serve innovation goals is no easy feat. Thinkergy’s unique TIPS innovation profiling test will do the job for you.

Thinkergy Innovation Profiling System

Solutions

Our interactive training programs are created by Dr. Detlef Reis (Dr. D), an expert in the field of business creativity and innovation.
Learn More
Our innovation projects are customized based on our innovation methods; adapted for your organization and focused on specific challenges.
Learn More
We believe that creativity and innovation are essential catalysts for positive change. That’s why we want you to be part of Thinkergy.
Learn More
BMW CASE STUDY

New Car Interior Design Concepts For Asia

Thinkergy led a multidisciplinary team from BMW’s Research & Innovation Center in Munich, in an X-IDEA Innovation Project aimed at developing new concepts for the interiors of their luxury cars for Asia.